November 2011 Event, Editorial & Promotional Calendar™
LEEP Singles
By Laura Dawn Lewis
SMASHWORDS EDITION
ISBN: 978-1-4660-5254-3
Copyright © 2011 Laura Dawn Lewis
Published by Couples Company LLC
All Rights Reserved
Full Calendar Book Editions
ISBN: 9781452407418; Digital Edition
ISBN-13: 978-1461120384; Print
ISBN-10: 1461120381; Print
(Paperback 164 pages)
Photography by Laura Dawn Lewis unless noted.
This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. Laws and practices vary from state to state and if legal or other expert assistance is required, the services of a professional should be sought. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book.
Cover Design by Laura Dawn Lewis
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TABLE OF CONTENTS
WHERE TO GET THE FULL CALENDAR
INTRODUCTION
This is a FREE version of the LEEP (Lewis’ Event, Editorial & Promotional) Calendar for November 2011. Though offered free, it is copyrighted. This excerpt version of the 2011 LEEP Calendar features the annual, monthly, weekly and daily events occurring during November 2011. The only difference between this version of November and the full version of November in the annual book, which includes all the months, is the category classifications are not included and the 12-month 13-page 17X11 wall calendar is not included.
The full version of this calendar is available as a paperback through various online retailers, in printable PDF and digital versions for Apple, Nook, Kindle, Sony, Palm and other portable reading devices through their respective stores or online through our site at www.prplanningcalendar.com
HOW TO USE THE INFORMATION IN THIS CALENDAR
This information can give you a decided edge in marketing and publishing by allowing you to capitalize on trending events and popular search terms in advance. For example, holidays see an increase in search queries approximately 4-6 weeks prior. Sporting events, entertainment and other annual event searches peak in the three weeks prior to the event. Knowing this ahead of time you can create articles for posting that are timely and thus increase search engine traffic to your publication or blog well before your competition realizes what is happening.
The same principle applies to marketing. Use this calendar to identify when international or national focus on topics that relate to your industry will be occurring. You can capitalize on the increased interest and increase the effectiveness of your own marketing and public relations activities by piggybacking on the public relations wave created by the organizations backing that event. This also makes it easier to pitch journalists on the topic because you can tie your story idea into a trending and current topic making it more likely to be addressed.
What this calendar does is give you an edge over your competition by allowing you to know what is coming up and therefore preventing you from missing an opportunity to increase sales, traffic to your website or press mentions.
For teachers, you’ll never be at a loss for something interesting to teach your students about that directly relates to their current lives.
The following are just some of the ways you can use this calendar to excel in your chosen profession, whether you inform people, sell products and services or teach.
IF YOU ARE A BLOGGER, JOURNALIST, EDITOR OR PUBLISHER:
a) Use this calendar to plan features around topics that fit your market;
b) Use it to discover traditions you may not know exist;
c) Use it to identify issues currently receiving extra attention;
d) Use it to identify potential feature stories;
e) Use it for little trivia notations and “Did you know?” embellishments;
f) Use it to create a sense of urgency and unique proposition for reaching difficult sources;
g) Use it to collect additional facts on that topic for future stories;
h) Use it to capitalize on Tweet trends in advance;
i) Use it to plan features on upcoming events and increase your ranking on search engines;
j) Use it to identify trends.
IF YOU ARE A MARKETER:
a) Use it to generate more revenue.
If an organization has set aside a specific month, day or week, find out if additional co-op dollars are available from manufactures to capitalize upon that event. Check with the regional managers of companies and organizations that are affected by the special event. Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event.
b) Use the calendar for advertising and promotional planning with agencies and individual companies.
Most marketing is planned 6-18 months in advance. Traditionally, fiscal years begin in September and budgets are finalized in July and August for the next year. The heightened awareness due to the PR push surrounding any of these events that falls within their market will make their products/services more desirable during that time.
c) Use it to bring in new advertisers.
The calendar is a tremendous icebreaker for new business development and a great strategy for securing that first meeting.
d) Use it to plan your own PR push for new products and services.
For example, if you are releasing a book on diabetes, October and November have several weekly, daily and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease. This would be the ideal time to plan a book tour.
IF YOU ARE AN EDUCATOR:
a) Use it for History:
Many of the days mark historic events that impact how we live today.
b) Use it to foster creativity:
Have the students come up with ways to acknowledge a specific day like ‘Do a Grouch a Favor Day’, ‘Random Acts of Kindness Day’ or ‘Incredible Kid Day’;
c) Use it to engage curiosity:
International Literacy Day
d) Use it to explore other cultures and traditions:
What is Diwali and how is it celebrated?
e) Use it to learn about global issues:
World Indigenous Peoples Day
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WHERE DO THE DATES COME FROM?
Month, Week and Day designations come from a variety of sources.
INTERNATIONAL OBSERVANCES: Most of the Global events in this calendar are from the United Nations and various NGO’s. These institutions and entities have designated specific days, weeks or months to raise awareness to a specific issue like clean water, ending slavery and human rights.
NATIONAL OBSERVANCES come from the US Government or various professional/business associations and interests groups. Most of these health, patriotic, historical or lifestyle related. The time is set aside to raise awareness of a specific issue, promote healthy lifestyle changes, honor certain achievements/people throughout history or promote humanism and cooperation.
RELIGIOUS OBSERVANCES including Christian, Jewish, Hindu, Buddhist and Muslim.
A FEW THINGS TO KEEP IN MIND WITH THESE DATES:
These dates are dynamic, meaning subject to change by the official designating agency of the event. Before you plan something around any of the days, run a search online and make sure the date has not changed. Changes can occur for a number of reasons:
a) Date in the calendar was not set at the time of this research and is estimated;
b) Date is moved due to scheduling conflicts, (entertainment, sports);
c) Date is moved due to environmental factors, (earthquake, floods, tornados);
d) Date is determined based upon that season’s competition schedule, (sports, entertainment);
e) Date is determined by the position of the sun, moon and/or stars and may fall a day earlier or later depending upon where you are located in the world, (religion);
f) Date is one of several similar dates in which an international organization declares it at one time during the year and a national at another;
g) Date is cancelled due to an unforeseen event such as political scandal, uprising, terrorist attack or key person’s death.
These are rare issues but possible. In most cases the dates are solid and will not change. Still, before committing resources to a date, verify.
With that said, I hope you find the following valuable, interesting and profitable.
Laura Dawn Lewis
Author
VISUAL CALENDAR
LISTINGS OF EVENTS
2011 is:
The International Year of Youth
The International Year of Forests
The International Year of Chemistry
The International Year for People of African Descent
Chinese Year of the Rabbit
Jewish Year: 5771 & 5772
Islamic Year: 1433 & 1434
Losar: 2137 & 2138
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Chronological Months November 2011
Adoption Month, National
Alzheimer's Disease Month, National
American Indian Heritage Month, National
Aviation History Month
Child Safety Protection Month
COPD Awareness Month
Creative Child and Adult Month, International
Diabetes Month, American
Diabetes-Foot Health Issues Related to Diabetes Awareness Month
Diabetic Eye Disease Month
Drum Month, International
Epilepsy Month, National
Family Caregivers Month, National
Family Stories Month
Fine Jewelry Month
Home Care Month, National
Hospice Palliative Care Month, National
Inspirational Role Models Month, National
Long Term Care Awareness Month
Lung Cancer Awareness Month
Marrow Awareness Month, National
Military Family Appreciation Month
Model Railroad Month, National
Native American Heritage Month
Novel Writing Month, National
Pancreatic Cancer Awareness Month, National
Peanut Butter Lovers Month
Prematurity Awareness Month
Scholarship Month, National
Skin, Healthy Month, National
Sleep Comfort Month, National
Stomach Cancer Awareness Month, National
Vegan Month, National
Chronological Weeks November 2011
Animal Shelter Appreciation Week, National: 6-12
Drowsy Driving Prevention Week: 6-12
Geography Awareness Week, National: 6-12
Radiologic Technology Week: 6-12
Dear Santa Letter Week: 7-13
Kindness Week, World: 7-13
Young Reader's Week, National: 7-11
Care Week, National: 13-19
Education Week, American: 13-19
Game & Puzzle Week, National: 13-19
Home Care Aide Week: 13-19
Hunger & Homelessness
Awareness Week, National: 13-19
Youth Appreciation Week: 13-19
Get Smart About Antibiotics Week: 14-20
Family Week, National: 20-26
Gastroesophageal Reflux Disease Awareness Week: 20-26
Advent (C): November 27-December 24
Chronological Days November 2011
All Saint's Day (C): 1
Dia de los Muertos: 2
All Soul's Day (C): 2
Housewife's Day, National: 3
Book Lovers Day, National: 5
Guy Fawkes Day: 5
Daylight Savings Ends, Fall Back: 6
Protect the Environment in War Day, International: 6
Dussehra (H): 6
Eid al-Adha Begins (M): 7
Election Day: 8
Eid al-Adha Ends (M): 9
Science Day, International: 10
USMC Day: 10
Veterans Day: 11
Sadie Hawkins Day: 12
Kindness Day, World: 13
Diabetes Day, International: 14
Operating Room Nurse's Day: 14
Recycles Day, America: 15
Clean your Refrigerator Day: 15
Philanthropy Day, National: 15
COPD Day, International: 16
Day of Tolerance, International: 16
Prematurity Awareness Day: 17
Great American Smoke Out: 17
Philosophy Day, World: 17
Survivors of Suicide Day, National: 19
Family Volunteer Day, National: 19
Adoption Day, National: 19
Men's Day, International: 19
Children's Day, Universal: 20
African Industrialization Day: 20
Road Traffic Victims Day, International: 20
Television Day, International: 21
Hello Day, World: 21
Humane Society Anniversary, American: 22
Thanksgiving: 24
Violence Against Women, International Day: 25
Black Friday: 25
Al-Hijra/Muharram Begins (M): 26
1st Sunday of Advent (C): 27
Islamic New Year (M): 27
Cyber Monday: 28
Palestine, World Solidarity Day with the People of: 29
Stay at Home Because You Are Well Day: 30
November Alphabetical Events
1st Sunday of Advent (C): 27
Adoption Day, National: 19
Adoption Month, National
Advent (C): November 27-December 24
African Industrialization Day: 20
Al-Hijra/Muharram Begins (M): 26
All Saint's Day (C): 1
All Soul's Day (C): 2
Alzheimer's Disease Month, National
American Indian Heritage Month, National
Animal Shelter Appreciation Week, National: 6-12
Aviation History Month
Awareness Week, National: 13-19
Black Friday: 25
Book Lovers Day, National: 5
Care Week, National: 13-19
Child Safety Protection Month
Children's Day, Universal: 20
Chinese Year of the Rabbit
Clean your Refrigerator Day: 15
COPD Awareness Month
COPD Day, International: 16
Creative Child and Adult Month, International
Cyber Monday: 28
Day of Tolerance, International: 16
Daylight Savings Ends, Fall Back: 6
Dear Santa Letter Week: 7-13
Dia de los Muertos: 2
Diabetes Day, International: 14
Diabetes Month, American
Diabetes-Foot Health Issues Related to Diabetes Awareness Month
Diabetic Eye Disease Month
Drowsy Driving Prevention Week: 6-12
Drum Month, International
Dussehra (H): 6
Education Week, American: 13-19
Eid al-Adha Begins (M): 7
Eid al-Adha Ends (M): 9
Election Day: 8
Epilepsy Month, National
Family Caregivers Month, National
Family Stories Month
Family Volunteer Day, National: 19
Family Week, National: 20-26
Fine Jewelry Month
Game & Puzzle Week, National: 13-19
Gastroesophageal Reflux Disease Awareness Week: 20-26
Geography Awareness Week, National: 6-12
Get Smart About Antibiotics Week: 14-20
Great American Smoke Out: 17
Guy Fawkes Day: 5
Hello Day, World: 21
Home Care Aide Week: 13-19
Home Care Month, National
Hospice Palliative Care Month, National
Housewife's Day, National: 3
Humane Society Anniversary, American: 22
Hunger & Homelessness
Inspirational Role Models Month, National
Islamic New Year (M): 27
Islamic Year: 1433 & 1434
Jewish Year: 5771 & 5772
Kindness Day, World: 13
Kindness Week, World: 7-13
Long Term Care Awareness Month
Losar: 2137 & 2138
Lung Cancer Awareness Month
Marrow Awareness Month, National
Men's Day, International: 19
Military Family Appreciation Month
Model Railroad Month, National
Native American Heritage Month
Novel Writing Month, National
Operating Room Nurse's Day: 14
Palestine, World Solidarity Day with the People of: 29
Pancreatic Cancer Awareness Month, National
Peanut Butter Lovers Month
Philanthropy Day, National: 15
Philosophy Day, World: 17
Prematurity Awareness Day: 17
Prematurity Awareness Month
Protect the Environment in War Day, International: 6
Radiologic Technology Week: 6-12
Recycles Day, America: 15
Road Traffic Victims Day, International: 20
Sadie Hawkins Day: 12
Scholarship Month, National
Science Day, International: 10
Skin, Healthy Month, National
Sleep Comfort Month, National
Stay at Home Because You Are Well Day: 30
Stomach Cancer Awareness Month, National
Survivors of Suicide Day, National: 19
Television Day, International: 21
Thanksgiving: 24
The International Year for People of African Descent
The International Year of Chemistry
The International Year of Forests
The International Year of Youth
USMC Day: 10
Vegan Month, National
Veterans Day: 11
Violence Against Women, International Day: 25
Young Reader's Week, National: 7-11
Youth Appreciation Week: 13-19
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ABOUT THE AUTHOR
Laura Dawn Lewis
Born in Rochester, New York, Laura Dawn Lewis is the eldest of two and grew up on the West Coast of the United States. She attended high school in Oregon and Brazil before graduating from Central Washington University with a BS in Marketing. She has also spent time living in England and Saudi Arabia.
In 1989 she began working for the Washington Post’s The Herald in Everett, Washington, first in circulation and later in advertising where she discovered her talents in art, photography and writing before leaving in 1995. After spending a year in radio at KZOK in Seattle, in 1996 began working for the Los Angeles Business Journal in advertising.
In 1999, Miss Lewis founded Couples Company, an online resource, community and publication based upon the Eight Stages of Intimacy. In January 2011 she merged the company with two others; the new site and direction was unveiled during the summer of 2011.
In 2004 she began working with a partner based in the region covering humanitarian issues and current events in the Middle East under his name. Their coverage of these issues has won them over a dozen international journalism awards.
She continues to work with her journalism partner covering human rights issues in the Middle East for various international publications. Additionally Miss Lewis has written over a dozen books/reports ranging from non-fiction, human rights, employment and current events to Christian fiction and a rather saucy collection of short stories for adults. An illustrator, photographer, writer and artist, she currently resides in Los Angeles California with her cat, Sinatra.
ADDITIONAL BOOKS AND PRODUCTS BY LAURA DAWN LEWIS
2012 Event Editorial & Promotional Calendar (2011)
2011 Event, Editorial & Promotional Calendar (2011)
Sensuality Volume One (2002)
Sensuality Volume Two (2010)
Laid Off Now What (2003)
Laid Off Now What: Thriving Financially through Unemployment (2010)
The Secrets of Being Happy by Dr. Richard Bandler & Garner Thompson (LD Lewis, Editor) (2011)
The Storybook Advent Calendar—24 Christmas Stories for Advent
(With Michael Brech, Illustrations by LD Lewis) (2008)
The Storybook Advent Carols Collection Songbook—40 Popular Carols (2009)
Three Weeks to Freedom (with Wafa Abu Shmais) (2003)
MUSIC, NLP & AUDIO PROGRAMS
Storybook Advent Carols Collection Volume One: American Christmas Classics. (2008) Storybook Advent Carols Collection Volume Two: British Christmas Classics. (2009)
Storybook Advent Ultimate Carols Collections (2010)
Storybook Advent Holiday Ringtones (2010)
Storybook Advent QDreams Holiday (2011)
Holiday De-stressing Volume 1 for BrainFit (available October 2011)
Holiday De-stressing Volume 2 for BrainFit (available October 2011)
Holiday Energizer for BrainFit (available October 2011)
Holiday Spirit Infusion for BrainFit (available October 2011)
Sensuality for QDreams (releasing Fall 2011)
Laid Off, Now What?!? for QDreams (releasing 2012)
Books and music are available in tangible and electronic forms.
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Websites:
WHERE TO GET THE FULL CALENDAR
To purchase the latest version of this calendar, register for and download your wall calendar version of this book or download updates, please visit:
Resellers, libraries, schools and distributors:
To order paperback versions of this book wholesale visit:
http://www.createspace.com/info/createspacedirect
You will need this book’s ISBN 2012: (9781463503994);
2011: (978-1461120384) and your Reseller’s Certificate.
Media, advertising/PR agencies, event planners and others.
If you do not have a reseller’s certificate and would like 5 or more copies of this book for use by your sales, editorial or marketing teams, please contact us at 310-594-3728 to order wholesale.
CUSTOM BOOKS
Custom versions of the LEEP calendar can be created for your organization with your local events, industry events and other information of interest to your customers or members. These can then be used to raise funds for your organization or offered as a bonus, thank you gift or incentive. Contact us directly at 310-594-3728 for more information. Typical turn-around is 3-6 weeks.
The 2012 LEEP is currently on sale and the 2013 LEEP Calendar will be available March 1, 2012.