Irresistible Incentives
The Fastest Way To Get Filthy Rich By Advertising Your Bonuses
By Dr.Mani
An InfoProfitz Publication
Smashwords Edition
Copyright 2003-2011 Dr.Mani. All Rights Reserved
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Everyone loves bonuses.
Just think back to your last 10 purchases - anywhere.
What made you buy? Were you 'sucked in' by the special offer, the free gift, the exclusive bonus? Or after you bought it, did the 'surprise' free gift delight you, make you feel better about your purchase, view the vendor / store / website / business in a more favorable light?
If you answered 'Yes', you've been a 'victim' of good 'bonus marketing'!
I say 'victim' in the mildest sense of the word. Good 'bonus marketing' practiced by an expert can be the best thing that happened to you.
And by learning to practice it yourself on your own vict.... er, customers :) , you will gain a competitive edge over the others who don't do it, or don't do it as well as you'll know to after you read this report.
Before you can begin using bonuses 'intelligently', you must first understand what makes them so special, attractive, convincing.
What Makes A 'Bonus' Powerful?
High Perceived Value: If you buy a book for $19 - and get a $15 gift as a 'bonus' - wouldn't that delight you? Why? Because, in your mind, you're getting $34 worth, but paying only $19 for it. The value of the bonus lies in it's 'perception' by your prospect. It's the reason you need to 'sell' the bonus just as hard (and well) as your main product. More about that later.
Low Creation Cost: Yes, you could go out and buy your clients a bonus that costs you $15 - and give it away as a gift. It would still be a worthwhile investment in terms of the loyalty you'd build with your audience. However, the great thing about bonuses (or at least, the ones you'll learn about offering after you've finished this report) is that they can be created or licensed or bought at a very small cost. You'll learn all about creating or sourcing these bonuses soon.