RENT
REDUCTION
SECRETS: TO CASH FREE RENTS AND BONUSES FROM
LANDLORDS IN THIS REAL ESTATE CRISIS
By Jean-Louis Racine, Lawyer, Real Estate Broker
RENT REDUCTION
Racine
By Jean-Louis Racine, Lawyer, Real Estate Broker.
Copyright 2011 by Jean Louis Racine
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Edition ISBN: 978-0-9812902-1-8
Smashwords Edition
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Cover illustration: Hugo Landry h.landry@hugolandry.com
Cover photo Copyright 2011 Jean Louis Racine
First Printing
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PREFACE
Notes To The Reader
Hello and congratulations to you for getting your hands on this powerful system that has been created specifically as an easy way to allow anyone to get off to a fast start and begin negotiating a commercial lease instantly with a total package, turn-key system.
I truly believe you need to look more strategically at maximizing your leasing negotiations and creating more free rents and bonuses from commercial landlords.
There are critical new challenges as well. Most important, some commercial tenants have taken control of the leasing process with their real estate agents. With new powers at their disposal, commercial tenants are simply tuning out to reduce their rent.
What this workbook doesn't contain.
I can't promise you the moon. Only a good workbook "Rent Reduction".
If you are looking for another guide on how to make money fast then let me tell you upfront that you using it, in no time, over and over again in your own business or personal real estate career.
"The only books that influence us are those for which we are ready, and which have gone a little farther down our particular path than we have yet got ourselves"
E.M. Forster
CONTENT
Chapter 1: Crisis Opens Opportunities
Chapter 2: How It Works The Tenant's Inertia
Chapter 3: Justifying Your Rent Reduction
Chapter 4: Financial Arguments for a Rent Reduction
Chapter 5: The Economic Crisis Argument for a Rent Reduction
Chapter 7: How Much of a Rent Reduction?
Chapter 8: What If the Landlord Refuses?
Chapter 10: The Building's Other Tenants
Chapter 11: The Landlord Said "NO"
Chapter 12: Take Power in Your Hands
Chapter 13: Twitter, LinkedIn, Facebook, Ning . . .
Chapter 15: Lease Renewal Tactics
Chapter 1: Crisis Opens Opportunities
My daughter began working with me as a young assistant in my tenant representative brokerage business. To help her understand what I meant by reopening a commercial lease, I wrote this booklet to explain to her the benefits of ‘Reopening your Lease.’
Photo from my video.
A recession has been hitting all our businesses (except for vulture funds and liquidators!) Perhaps your business has taken a nose dive and your income has dropped, but you signed a contract: your commercial lease.
I have seen tenants temporarily unable to pay their rent.
I have seen landlords suing those tenants.
I have seen tenants throwing in the towel.