SELLING LIKE A CAVEMAN
(AN EVOLUTIONARY PERSPECTIVE)
By
Randall Hood
Smashwords Edition © 2011 by Randall Hood.
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Evolutionary Psychology is a hot topic today and has replaced or enhanced many other antiquated psychological theories. Evolutionary Psychology and Sociobiology made the popular press in the 1970s but it was not until recently that the topics have taken off. Countless books and magazines have had stories about this area in the past year alone. I have seen cover stories on Time Magazine, The Economist, best selling diet books and even recent investment books (The Only Three Questions that Count by Ken Fisher). This article I have written is the first I know of that addresses the sales genotype using concepts from evolutionary psychology.