Entrepreneurs Brief Guide
“How to Improve Performance through the Balanced Scorecard”
Dr Jim Porter
Organizations often focus their efforts on short term financial results and neglect the other aspects of their business. This is when the concept of the “Balanced Business Scorecard”, a tool for improving the performance of the whole organization, comes into the picture. This tool helps us to measure and improve performance in an integrated way.
In 30 minutes, learn how to:
Appreciate the Balanced Business Scorecard
Use the Balanced Scorecard.
Focus your employees on what they are best at.
How to Improve Performance through the Balanced Scorecard
Dr Jim Porter
Revision: SW6.072.001
Copyright © 2011 – All Rights Reserved.

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ISBN:
978-1-4658-1823-2
Publisher: Smashwords, Inc.
In management a very famous adage is: “What you measure is what you get”, meaning that if you set targets for people and reward them for their accomplishments you will get them to achieve any goal.
But applying this principle become a little difficult, as it is easier to measure financial results than it is to measure progress in other essential areas, and this leads to an over- reliance on financial measurement.
Organizations often focus their efforts on short term financial results and neglect the other aspects of their business. This is when the concept of the “Balanced Business Scorecard”, a tool for improving the performance of the whole organization, comes into the picture. This tool helps us to measure and improve performance in an integrated way.
This publication will provide information on:
The Balanced Scorecard theory.