The Secret Psychology of Selling
By
Joseph A. Caulfield
SMASHWORDS EDITION
PUBLISHED BY:
Joseph A. Caulfield
On Building Better Students
Copyright © 2010 by Joseph A. Caulfield
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.
The author acknowledges the trademarked status and trademark owners of various products referenced in this work, which have been used without permission. The publication/use of these trademarks is not authorized, associated with, or sponsored by the trademark owners.
This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.
************************************
Copyright © 2011 Joseph A. Caulfield
All rights reserved.
ISBN-13:
978-0615585017 (Joseph A. Caulfield)
ISBN-10:
0615585019
Contents
Chapter One The Prerequisite 3
Chapter Two Sleight of Thought Trick 5
Chapter Three The First Basic Major 7
Chapter Four A “Walking Dead” Plot 8
Chapter Five Social Machinery 10
Chapter Six Emptying the Trash 12
Chapter Seven The Mental Prison… 13
Chapter Eight Kicking and Screaming 14
Chapter Nine You Take the Blue Pill… 15
Chapter Ten Analytic Systems Check 17
Chapter Eleven FFR 19
Chapter Twelve …A “Wants” Analysis 21
Chapter Thirteen The Process 22
Chapter Fourteen Mind Maps 23
Chapter Fifteen CIS Sheet 26
Chapter Sixteen The Recall System 27
Chapter Seventeen Negative Reverse 31
About The Author 33