Entrepreneurs Brief Guide
“How to Improve Your Sales”
Dr Jim Porter
The biggest hurdle faced by start-up businesses is making sales. This is a very important factor in deciding the success of your business. No matter what your company is selling, the basic approach for sales is the same.
In 30 minutes, learn how to:
Define your sales target
Reach decision makers
Promote your products
Copyright
How to Improve Your Sales
Dr Jim Porter
.Revision: SW2.021.001
Copyright © 2011 – All Rights Reserved.
Smashwords Edition
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy.
Thank you for respecting the hard work of this author.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the written permission of the author.
ISBN:
978-1-4659-6559-2
Publisher: Smashwords, Inc.
The biggest hurdle faced by start-up businesses is making sales. This is a very important factor in deciding the success of your business. No matter what your company is selling, the basic approach for sales is the same.
Deciding your target and how to approach them
Understanding your target customer via the market research you have conducted plays a crucial role in successful selling. When you contact a prospect for a sale, ensure that:
The person/business is in need of your product or service and you know why.
You know enough about the customer’s business.
The customer has enough money to purchase your product.
You must get time for introduction.
You should be able to talk to the decision maker of the company.
You must be well prepared and must ensure that you make an excellent first impression.
You must work out the result you wish to obtain from every conversation you have with the prospect. Whether you want to submit a quote, send in a free sample or fix a meeting.