Entrepreneurs Brief Guide
“How to Manage Your PR”
Dr Jim Porter
Public Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company’s goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business.
In 30 minutes, learn how to:
Define your need for PR
Approach the media and sell your story
Come up with new ways to reach your audience
Format your press release
Copyright
How to Manage Your PR
Dr Jim Porter
Revision: SW2.018.001
Copyright © 2011 – All Rights Reserved.
Smashwords Edition
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ISBN:
978-1-4659-8149-3
Publisher: Smashwords, Inc.
Public Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company’s goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business.
PR is different from advertisements in two aspects:-
PR enjoys greater credibility than advertisements.
Unlike advertising, PR can usually be done free of charge.
The need for PR
Having a clear idea of why you need to employ PR in your business will help you to achieve your objectives faster.
When you start a business. Your first aim is to gain positive publicity to help establish your business and make it become profitable through PR. You may want the people to know that your business is there, or market your USP, or generate leads.
PR can help establish an honest and progressive image of your company in the long term. The benefits of this include attracting and retaining customers and employees, securing favourable deals with suppliers and eventually being able to charge higher prices.
Identifying the best way to reach your target audience
To start with, you need to identify who your target audience is and the type of media you should use to reach them. After having established who will be interested in your story (individuals or businesses), you can consider:
Your local newspapers, as well as local radio and television
Trade, technical and professional magazines covering your type of business or expertise