HOW TO GET MORE NIGERIAN CUSTOMERS
TODAY
_________ & _________
ANDY LAWRENCE, E.
All rights reserved. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publishers, Afromart Integrated Services Ltd.
MARKETED AND DISTRIBUTED BY: AFROMART INTERGRAED SERVICES LTD. amis RC.719535
ISBN: 978-978-085-719-6
All rights reserved©2007
DEDICATION
I dedicate this book to the entire Ebitimi Banigos’ family, who empowered me to complete and practically make it a success.
ACKNOWLEDGEMENT
To my wife, Mrs. Gloria Andy, who gave me a very strong moral support during the times I went through deep researches and sleepless nights while writing this book.
I also want to thank Mr. Nick Osuji for his great and inspiring moral support.
I thank Mr. Christopher Ewa for his wonderful encouragement.
I want to thank Mr. Peter Akpa who made it possible for his wonderful support.
Finally, I thank Miss. Archibong, Esther Ukeme who assisted me in editing, paging, etc.
ABOUT THE BOOK
How to Get More Nigerian Customers Today is a compendium of the secrets of trading and making money in Nigeria. The book tells the prospective businessperson what to sell, including where and how, in the complex Nigerian’s market.
The 150 million strong and growing Nigerian’s market—the largest in Africa—is receptive to the most complicated piece of equipments and commonplace farm produce, making it a veritable moneymaking opportunity market for any entrepreneur.
The key though is in knowing Nigerian customers and their way of doing business, and the ready market to sell goods or services in the six geopolitical zones in the country.
As to this, the author did not leave the money-seeking investor wandering in the confluence of the Niger, but takes them right where to sell and make their millions!
Author Zulu
Author House
Author’s comments
I am a core Nigerian and have spent years observing business activities, in the most promising of the sub-Saharan African’s markets. In the most perceptive manners, which the world’s business community can read, apply, and benefit from the sleekest strategies, I humbly subject myself to reflect, translate, or echo the super Nigerian customers getting revelations, the ways Nigerian’s market itself beams forth. Thus, the use of “I” in this book, does not in any way put me Andy Lawrence Etuk, in the front or as a ‘know-all’, instead, “I” only serves as a mirror or an amplifier of what the Nigerian’s market periodic situations have always demanded to dislodge customers for offered goods or services.
NB: In as much as two or three people would be required to be in the process of getting customers you as an individual seller or a given business unit, would be addressed as an organization.
In 5 unique parts and 26 rewarding steps, workable formulas, you have practical revelations and super instructions, which would guarantee your success in repeatedly getting customers from the promising Nigerian’s market and spin amazing money.
Table of contents
Contents Pages
Dedication………………………………………………………. . 2
Acknowledgement…………………………………………….... 3
About the book………………………………………………….. 4
Author’s comment……………………………………………… 5
Part 1
Construct a revealing base on
Nigerian market’s ………….……… …...12
Step 1
Hot business opportunities in Nigeria…………………..…. .19
Primary information ………………………………..…………………..……. 20
Some major industries and resources………….…………………..…….. 20
Some main exports…………………………………………..………..……… 21
lucrative opportunities / sectors……………….….……………………..... 21
Some major opportunities…………………………………………………... 26
Step 2
Hot selling locations ………………………..……………….… 29
Abia…………………………………………………………………………..….. 30
Abuja……………………………………………………………………….…… 32
Adamawa……………………………………………………………............…. 33
Akwa Ibom………………………………………………………………….….. 33
Anambra………………………………………………………………………... 35
Bauchi……………………………………………………………….……….…. 36
Bayelsa……………………………………………………….…………............36
Benue………………………………………………………………….………... 38
Borno…………………………………………………………………. ……. … 38
Cross-Rivers…………………………………………………………….….…. 40
Delta……………………………………………………………………..…….… 41
Ebonyi……………………………………………………………….……….…. 42
Edo……………………………………………………………………............... 42
Ekiti…………………………………………………………………….………... 44
Enugu………………………………………………………………….............. 44
Gombe…………………………………………………………….….………… 45
Imo……………………………………………………………………..……….. 45
Jigawa……………………………………………………………….….………. 46
Kaduna…………………………………………………………….………….... 46
Kano……………………………………………………………….……............. 47
Katsina…………………………………………………………….….………... 47
Kebbi…………………………………………………………………….…...…. 48
Kogi…………………………………………………………………………..…. 48
Kwara……………………………………………………………….………...… 50
Lagos………………………………………………………………….……..…. 50
Nassarawa……………………………………………………………………... 53
Niger………………………………………………………….……….………… 54
Ogun……………………………………………………………………..…....... 54
Ondo……………………………………………………………………..…....... 55
Osun……………………………………………………………………..…….... 55
Oyo……………………………………………………………………….……... 56
Plateau………………………………………………………………….…...….. 57
Rivers……………………………………………………………………..…..... 57
Sokoto……………………………………………………………..…………..... 58
Taraba……………………………………………………………………........... 59
Yobe……………………………………………………………..…..........…..... 59
Zamfara…………………………………………………………..…................. 60
Step 3
Comprehend
target Nigerian Customers…………………….…………..….. 61
Understanding customers from Nigerian
six geo-political Zones……………………………………………..….…..… 62
Secular categories of Nigerian customers……….……...……………..... 64
The normal Nigerian customers………...…………….….......................... 68
Step 4
Pertinent reasons
Nigerians may be resistant…………………..............…….... 70
Some reasons Nigerian customers may resist……….....................,.... 70
The three major reasons Nigerian
industrial buyers may resist …………………………………….………….. 74
The reasons an organization may instigate resistance……….............. 75
Some instances businesspersons
can fuel up resistance………………………………………..……………... 78
Step 5
Learn from booming businesses in Nigeria………............. 79
confirmations made………………………………………………............…. 92
Part 2
Wangle an attractive sales force…..… 95
Step 1
Set a monitoring team…………………………………………. 96
Step 2
Build a workable team………………………………………..... 99
Tips for building an enduring Nigerian
customers getting team…………………………………………..………..... 100
Step 3
Integrate competent Nigerian network............................... 101
Tips for building effective networks in Nigeria……………….………. .. 102
Step 4
Charge the sales unit…………………………….…………..... 104
Action powering and efforts sustaining tips…………………................ 105
Part 3
Plot efficient strategies……………...….108
Step 1
Win with canvassing & getting (‘C&G’) strategy............... 114
Plan with derived ‘C&G’ objectives…………………………………….… 115
Maneuver with commonly used
Languages in Nigeria………………………………….…………................. 116
Efik language……………………………………………………….……….... 116
The Hausa language…………………………………………….……………. 116
The Igbo language……………………………………….............................. 116
The Yoruba language…………………………………................................ 116
The pidgin English…………………………………………………………… 116
Influence with common local proverbs…………………......................... 117
Step 2
Deriving insight from ‘C&G’ points of contact…………….................. 118
Capturing with the nature of common
contact points in Nigeria……………………………….............................. 118
Step 3
Identifying the right moments to
implement ‘C&G’ stratifications………………………………..................122
Step 4
Establish obstacles to effective ‘C&G’ exercise..………...123
Some ‘C&G’ obstacles involving
individuals of the sales force……………................................................ 124
Some ‘C&G’ hindrances
involving their organization………………………..................................... 126
Step 5
Sustain with the actual state of existences
(ASEs) Formulas……………………………………………….. 127
ASEs formulas in
customers getting process…………………………..…............................ 128
The ASEs of target market(tm)………..…………..……………………...... 128
The ASEs of target customers (tc)…………………………...........……. 128
The AESs of an organizations (org)………..……………………………… 129
The ASEs of sector (sect.)…………………………..……….…………...… 129
The ASEs of competitors (compt)………………………………………….. 129
The ASEs of competing organizations(comptorg)………..…………..... 129
Self ASEs (x)………………………………………………………………….... 130
Step 6
Effectively monitoring Nigerian
customers getting processes…………………………………………....…. 131
Part 4
Execute super alluring schemes…….. 135
Face A
Marketers, Sales representatives, Commission Agents
Etc………………………………………………..…………….......135
Step 1
Market Nigerians from ‘C&G’ basis………..………..…….....136
Damaging marketing
research problems in Nigeria…………………………….……………….....137
Valuable information to work with…………………….………………....… 139
Interviewing for facts………………………………………………..........…. 139
Sourcing for handy data about Nigerian’s market………………….….. 143
Types of Handy data………...…………………………………….............… 144
Writing customers getting enhancing report………………..............….. 144
Required ‘C&G’ supported marketing tasks…….……..…………....….. 145
Planning for Nigerian’s market fit marketing……………………..……... 146
Winning with
Practical ‘C&G’ fitted marketing steps…………………………………… .147
Step2
Canvass tactfully with Nigerian customers…………..........152
Customers at home………………………………...………………..……….. 155
The busy Nigerian customers……………………………………...........…. 158
The general potential buyers…………………………………………....….. 160
11 super hints of turning them in.………………………………….………. 174
Step 3
Sell with ‘C&G’ strategies………………………................….175
Using ASEs backed formulas for ‘C&G’ selling………………...……… 176
Being what you sell to Nigerians………………………………....………... 179
Strategizing with your patronage processes……………..….…............. 181
Catching them with payment methods………………………………..….. 182
Selling profitably from shops in Nigeria……………………………..….. 185
Face B manufacturers……………………...……..….186
step 1
Implement ‘C&G’ assisted product
design / re-designing concept…………………………..…….187
Designing hot products for
Nigerian’s market from ASEs formulas………………………………….. . 188
Using the Product
designing ASEs of an organization………………………………….…….. 190
Projecting for new product launch in Nigeria…………………….……… 192
Effectively getting new product into
target Nigerian’s market from conception…………………….…………. 193
Face C
Corporations……………………………………….….. 195
Step 1
Add ‘Nigerian-hunted for-values’ to services…………....... 196
Deriving hot Nigerian hunted for values………………………………….. 197
Millions worth little values……………………………………………….….. 198
Step 2
Absorb customers with ‘C&G’ strategies…………..…...…..204
Absorbing Nigerian customers…………………………………............…. 205
Common customers minds distracters…………………………………… 206
Controlling distractions in offices………………………………............… 207
Tips for maintaining good level of concentration………………..….….. 209
Face D
Internet based businesses…………………............ 210
Step 1
Use the internet for Nigerian customers……..…………..… 210
Getting a site ready for Nigerian customers………………………….…. 212
Step 2
Load your e-business treasury strongbox..………............ 215
Part 5
Make them die-hard loyal……….......... 224
Step 1
Build a profitable relationship
with Nigerian customers…………………………………….… 226
Step 2
Advertise to sustain ‘C&G’ campaign…………..………..... 228
The Nigerian advert platform…………………………………..……...….… 230
Advert steps to hit Nigerian’s market……..…………………..…………... 233
Four rewarding advert options for Nigerian’s market…….…………… 234
Fastening your desired advert results…………………………………….. 238
Step 3
Promote from ‘C&G’ background……………………….….. 240
Eighteen Nigerian’s market moving promotional steps…….……….… 241
Some great promotions killers in Nigeria……………………………....… 243
Step 4
Make them die-hard loyal…………………………………..…. 244
Making Nigerian customers die-hard loyal……………….…….………… 245
Part 1
Construct a revealing base on Nigerian’s market
No matter the views, policies, fears and such positions some may take against the Nigerian’s market, one beautiful thing is the market’s ability to reveal within itself the most powerful ways you can get buyers (customers), for your goods or services and make real cool money from it .
Then, one may ask, if the Nigerian’s market is there with some super insight on how to make real money from it, why are some entrepreneurs, inforpreneurs, netpreneurs, marketers, traders, corporations, manufacturers, and other businesspersons, not snatching the opportunity to make the money?
It is quite true that these folks have dreams of making their businesses grow and constantly yield profits from the expansion of their patronage rate, which definitely would come from the flow of customers and sales made. However, here is a hot ready to exploit market and yet many are not there?
Could it be that these folks and organizations have never given it a serious thought to hit the Nigerian’s market? Is it that scare of not making it in Nigeria? Could it be the lack of that depth of understanding of the Nigerian’s market? Or the lack of good enough strategies to undertake selling to the unknown market? Could it truly be the negative information that goes on about the market? Are they just stuck with the feelings that the market is no go area and that’s that? Are there some long standing policies or facilities that are disenabling them? Do they find it difficult for the moment to overcome certain inertial and enter the market? Were they just waiting for the right change of events to occur before exploiting the market?
We could as well conclude that many businesspersons or organizations are not sure or that they simply amplify the level of risk involved to get customers from the Nigerian’s market.
They may be scared of risk or are not just sure of breaking even.
There must be some reasons for such decisions and this is well understood. For instance, there are many factors that must be considered before getting Nigerian customers actually flowing for your offers today. Among these factors to be considered are: How would you know if target Nigerian customers will be interested in your offers (goods or services)? How would they even know you have those offers right now? What down-to-earth effective marketing, advertising, and other promotional strategies would you use to practically get them flowing for your offers for real? What medium would you even use to practically reach them with your strategies? If they would actually buy from you what means of payment would be the best for them to quickly pay and the money reach you? If they buy once, how would they be made to come back to you again and become loyal? Even if the above is accomplished how would you make the process of getting Nigerian customers very less expensive for you? In essence, how would you cost effectively make your target Nigeria customers flow for your offers right now? Etc.
Why not ask yourself one question and that is if there are solutions to what ever problems and difficulties there may be about selling to Nigerian’s market now why can’t I list out these difficulties and find the solutions as my corridor into serious money raking from the market?
Inversely ask yourself why you should not acquire a tool that would expose the Nigerian’s market for you like never before and use this as your pathfinder to hit crazy sales and amazing money from the Market?
Whatever, remember that without calculated risk taking the world would have remained the same. Therefore, risk taking clears the path for progress. Progresses in turn yield changes. Changes in a way kill the fear of the unknown. These situations create awareness. Awareness generate from moments of observations, studies, and realizations. Ideas generate from these moments. Good ideas bread improvements, and then risk taking is an essential step for advancement.
Tom Bay & David McPherson a popular speaker and executive consultant in the areas of life management’s team building, and responsibility, were in the same line of believe.
In their book, “Change your attitudes”, they indicated that, “risk requires us to make a calculated leap of faith.” They further confirmed their judgment by saying that “Risk is inherent in living; therefore, recognize risk and research it as an essential part of your success.”
I would like to remind you that a leap of faith has to be accompanied with works. The derived works you’d need to put to get potential Nigerian customers to stream for your offers today will make your very acquirements or possessions (knowledge, competencies, goods or services, etc.) activate improvements in life manifest and useful somewhere and somehow.
Risk taking is a calculated leap of faith that is taken for desired advancements. These advancements usher in changes. These changes could be in form of new positioning, level of awareness, discoveries, new feelings, beliefs, attitudes, reasoning, etc.
In a way, there must be changes before goals or desires could be fulfilled. Further analyses of this would prove that change is indeed a necessity of life in view of growth, relieves or freedom.
In his book,
“The amazing law of influence, King Ducan brought our minds back to what happened the period the Voyager II spacecraft went into space, giving back information and pictures from Saturn, Uranus, Neptune, he said “it carried six computers on board with 32k of Memory altogether, much less than one thousandth of the capacity of today’s average desktop word processor. Why was such a sophisticated spacecraft equipped with only 32K of memory? Because it left this planet in 1977, when the desk top and lap top were only dreams of the future.”
Today computers are far more astonishing, both in capacity and functions.
Could you imagine how people would look at it today if astronauts stuck to the tradition of carrying 32K memory computers about? Or how would you feel walking miles to work or school today? How would you feel having to visit every body you need to talk to without the phone? How would it be like to stay without, microwave ovens, dishwashers, refrigerators, T.V, radio, and other modern gadgets today? Inversely how would you feel to have the privileges of using modern gadgets, ideas, technology, equipments, etc, to run your daily activities?
Millions of prospects in the Nigerian’s market would need your goods or services to run their activities to achieve their goals or attain their desires, for positive changes. The market is like a raw precious gem that needs to be refined, in that it has vast vacancies to absorb the advancements of the world’s ways of doing things.
Williams Dauphinais & Colin price
Both are leaders in the change integration consulting practice at Water price house where thousands of consultants work with global clients in managing large – scale Corporate transformation. In their book
Straight from the CEO,
Agreed that most markets are no longer confined to previous situations, when they said, “The world is finally almost whole, for the first time in history. Many of the formerly closed markets are open and needy.”
Talking about change, in order to keep your business dreams ever soaring to reality, you should be ready to undertake the required personal changes in views of the Nigerian’s market and the desired approach taken to harvest the hot ready customers from the region.
“Things get better in life by change, not by chance. For things to change in your life, you need to realize that you must change. Personal mastery is found in taking action. And one of the most powerful actions you can take is monitoring your own attitude and behavior in line with your dreams and goals”. Those were the beliefs and comments of Shawn Anderson
the author of “Soar to the top, rise above the crowd and fly away to your dream”.
Thus, if you don’t forget those sickish grasshoppers’ leaps on several deterring opinions, and take the required lump spring into the Nigerian’s market for an amazing change and intensification of business foresight you’d need to succeed today, then somebody else may take the chance and pump in his / her own offers and Nigerian’s market would be shaped in this form. Why not put your advancement into play in the ready to buy Nigerian’s market now and make real money?
Anthony Robbins a leader in the science of peak performance in his book “Awaken the giant within” warned that “you can do anything right, but if secondary gains is too strong, you will find yourself going back to the old ways.”
Eminem a white American rapper put this idea this way, “Lose yourself”. Again, despite the envisioned dimness that may loom, you’d surprise your friends and others around you by starting a sales procession now, into the Market. While going through this note that obstacles must begin to disintegrate, and things must positively happen no matter the situation.
Convictions like this must have lingered in the mind of,
Donald J. Trump a heavy weight in the business world, in their book, “why we want you to be rich two men one message”. Co- authored by Robert T. Kiyosaki to air the view that “You may not have the money at the moment, and conditions may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and paving the way to a better future. Things are rarely perfect and having an active – investor mind will keep prepared and ready for the opportunities that will surface. Give investment a chance in the most comprehensive way you can; look for opportunities in every climate. That’s leverage.”
In support of the above,
Babara sher
a therapist and career counselor, with Barbara Smith in their book, “I could do anything if only I know what it was” noted that
“If you can make yourself go after a goal when you’re feeling stuck, you will activate and expose- all the resistance that is causing you to be stuck.”
In same line of thought they advised that “… we want those messages to blow out their cover, because once you know precisely what you’re up against, you can design a strategy to beat it.”
From whatever angle it may be taken, it would be discovered that as you associate with Nigerian prospects, the Nigerian market itself has that dynamic ability to save you the cost by giving practical answers to what, who, where, how and when your available goods or services are needed. If you have what it would take to make your sales to the Nigerian’s market, then your confidence to hit the market will be solid.
Robert Greene
in his book, “The 48 laws of power”
Law 14
Recommended that one should “Pose as a friend, work as a spy”. “There is no occasion that is not an opportunity for artful spying”.
To throw more light on the idea of intelligently associating with others for gains,
King Duncan suggested that
“One ordinary person with a new idea, new product, or a deep passion about a cause or another, could theoretically send out ripples of influence to 50 people, then 2,500 people, then 125,000 people, and finally 6,000,000 people; thus, within a relatively short time, to the whole world.”
Moreover, he went on to confirm that “people usually do not make a difference in this world by accident…the majority of people who accomplish anything in the world are successful because… They are people who go all out.”
From all said, you’d confidently need to cultivate the right frame of mind to establish a base from the integral of the market to learn from, strategize, and control the desired turn out of events, influence your Nigerian customers getting process, turn Nigerian customers in for your offers, make your preferred volume of sales explosion and then the kind of money you’d need to make.
No matter what capacity you are operating your business or what field you may be in, you would need to integrate others even if they are two or more and organize yourself and solidly plan to face this workable money making venture.
Thus, you will be rightly taken and addressed as a business organization as you’d be guided to find out how the Nigerian’s market itself has interestingly exposed your required course of action.
You can be ever confident as this is a sure to succeed process and not all those quick money scams. The process leading to the explosion of your offers in the Nigerian’s market will start with the establishment of the required intelligence base. This will involve the gathering of data around the potentials Nigerian’s market has and the conditions it generates for offers to explode in the market. Precisely, as intimated, the power lies in sorting and constructing relevant information that would describe your targeted Nigerian customers’ periodic heart conditions and mind sets from the activities going on and fundamentals of the Nigerian’s market. Then, you’d be lead to set up and wangle a very difficult to resist sales front that conforms to the periodic insight provided by the base. This front will carry your offers into the market. There will be fantastic exposures on how this sales front would be equipped with some unique formulated core effective Nigerian’s market oriented customers getting strategies that is sure to work wonders in the Nigerians market for you. You’d identify how to establish sturdy positions and instances which your structured sales front would then use to execute some derived killing schemes your target Nigerian customers would completely fall for while your offers get exploded in the market. To make the process a sure money making turnkey you’d discover how to turn your attracted Nigerian customers into a difficult to break up money yielding loyal base.
When you consider all of the above, you will have no doubt that venturing into the Nigerian’s market for customers for your offers today has that capacity of providing you an extensive ethnicity that would bring in a broader scope of complexities, and irregular situations to tangle with.
At the end, as previously hinted, the acquired knowledge of how to get more Nigerian customers will in a fiscal face, speed up the thumping down and effective address of most common organizational business problems existing today.
Frankly, your knowledge or proficiency of getting more Nigerian customers today will give you competencies in the areas of cost effective:
Acquisition of superior knowledge of your industry.
Development of such competitive advantages, which are capable of igniting changes, thus placing you in comfortable leading position in your industry.
Guidance of your business into the new paradigm of marketing that is evolving.
Improvement of your company’s knowledge and insight between relationship, brands, and customers.
Creation of focus on the beating of competitors without spending heavily on researches, and acquisition of intelligence on competitors activities.
Creation of the floors which are conducive for creative thinking in your organization.
Provision of the required shareholders values.
Sticking your business on the floor of a truly global one.
Thus, it is completely true that from the process of getting Nigerian customers today for your offers and acquiring the “essential change” leading ideas unleashed in this book, you will be imbued with the required competencies to tackle the new face of business challenges that are evolving and effectively deal with any other set of people in today’s business worlds.
In view of the above perspective, constructing your much-required high sales generating informative base would best come from connecting instructive findings or materials and listing the acquired knowledge of the selling circumstances and potentials that are stacked in the followings 5 very revealing standpoints:
The hot business opportunities in the Nigerian’s market.
The activities and endowments from the hot selling locations.
The comprehension of target Nigerian customers.
The reasons you may be resisted.
How organizations have been getting customers from the Nigerian’s market.
There is a need to snitch this opportunity, be on top of it and start this highly rewarding customers getting and moneymaking process through building the desired intelligence base, which you would consult to know exactly what to do in order to push in your goods or services to your targeted Nigerian markets / customers.
So, let’s initiate the beaming of the said light on your pathway to the Nigerian Market by providing ideas on how to discover and gather some guiding information about the hot selling opportunities in the Nigerian’s market.
Step 1
Hot selling opportunities in the Nigerian’s market
Some of the obvious ways you’d practically discover hot selling opportunities from the Nigerian’s market are as follows:
Flip through Nigerian newspapers online, e.g. visit www.nigerianpapersonline.com.
Visit Nigerian’s market related websites, e.g. www.afromartservices.com.
Scan through books and magazines about the Nigerian’s market, trades, and business opportunities.
Have a glance on related documentaries.
Join Nigerian’s market targeting chat groups, seminars, etc.
Ask agents from the Nigerian’s market your goal yielding questions.
Interact with yet others around for sought after opportunities. Etc.
In essence, while going for customers getting enhancing information the followings would be expected of you:
Identify particular markets to sell your ready goods or services.
Divide these markets into easy to search segments and gather required information.
These market segments should offer you manageable sizes to enter at a particular point in time.
Face one or manageable sized target Nigerian’s markets at a time. Pen these down.
Then, plan to grow to others as time goes on.
The very large size of the Nigerian’s market has necessitated the above.
Use some of the common findings bellow to continue building the required informative sales base.
Consider these.
Primary information
For instance, the 923,768 sq km (356,669, sq mi) Nigerian’s market consists of 36 states, which are great sub-market regions themselves.
Putting the whole space covered by these 36 major Nigerian’s market regions together, you have approximately 134 persons, or target customers per sq km who are engaged in one business, social, personal, governance, and other activities, which would require the provision of your goods or services.
The Nigerian’s market consists of about 250 noted ethnic groups and around 250 different languages that sustain the emerging and obtainable customs of your target Nigerian customers.
The Nigerian’s market is tropical and there are two seasons: the dry season (November to March) and the wet season (April to October).
Besides, there is a need to find out the major industries and resources in the market to facilitate your search for what can be offered.
Find bellow a list and examine some of these major industry and resources.
Some major industries and resources
Some of the major industries in Nigeria are as follows:
The Agricultural industry. The industry keeps millions of target Nigerian customers busy in most rural areas. Nigerians engage in the subsistence farming most.
Automobile assembling, which is carried on in Lagos and other industrialized cities or market regions.
Fishing is in almost all parts of the Nigerian’s market, especially in the river line areas.
There is Food processing industry carried out all over the Nigerian’s market e.g. palm oil processing in Akwa Ibom market region.
Leather works can be found in most parts of the northern regions.
Manufacturing of cement is a major occupation in Benue. Manufacturing of fertilizer and soap is carried out in most cities.
Lumbering occupies many people in Edo and some other market regions. We have oil and gas processing, petroleum product manufacturing, and related activities in Akwa Ibom, Bayelsa, Delta, Rivers, Kaduna and other participating market regions.
Nigeria also has a wealth of Tie and dying industries in almost all parts of the northern region.
Tourism is fast growing in Akwa Ibom, the Cross Rivers e.g. Obudu Cattle Ranch, Edo, Kogi, Lagos and almost all parts of the Nigerian’s market.
Weaving is practiced in most parts of the western, the eastern and other market regions of Nigeria. There is the Aso Oke in the Yoruba regions like in Ekiti, Oyo, Ondo Osun, and the George weaving in the east done by the Ijaws and Ibos.
Besides the above, you can also search and identify your selling opportunities from establishing how to strategize with and provide needed assistance from what Nigeria exports.
Find bellow a list of some Nigerian main exports.
Some main exports
These include:
Crude oil found in Akwa Ibom, Bayelsa, Delta, Ondo, Rivers, and some other market regions. In addition, Nigeria exports refined petroleum products, hides, and skin mostly from the northern region, natural gas, timber from Edo and other market regions, tin, precious stones from Plateau, and other northern regions.
However, some sparingly tapped and technologically starved industries and yet to be fully utilized resources will lead to the selling of your goods or services and the spinning of money for you.
Let us have a look at some of these hot opportunities and lucrative sectors in the Nigerian’s market.
Lucrative opportunities / sectors
These are as follows:
In the Agriculture sector, most parts of the Nigerian’s market engage in manual and subsistence farming and are very much eager and would need tractors, incubators, slaughter equipments, irrigation facilities, pest control facilities, seeds, storage facilities, fertilizers, training and other technologically assisted farming facilities to go extensive.
The Nigerian Aviation sector, also need development, which would demand your products and services. For instance, there are many airstrips and domestic and even international airports in Nigeria that need further developments. Training is required for officials, pilots, air hosts / hostesses, cabin crews, engineers, etc. There are opportunities in the areas of airline, airport, aircraft leasing, sales, management, maintenance, and repairs. There are many old fleets in the Nigerian Aviation sector. Nigeria can easily develop to an extent that other African countries will come to her for Aviation and other needs.
Also, millions of Nigerians engage in so many ceremonies, and enjoy leisure, historic moments, etc. For instance, the whole of the Nigerian’s market regions daily experience graduations, marriages, naming ceremonies, launching of new products, books, etc, funeral, and other memorable ceremonies. They are increasingly making it a part of their culture to keep memories of these occasions. Millions have a need of, while some envy and would like to be among those who record or have a way of retaining, these memories. Thus, there exists a huge demand and market for all sorts of personal cameras, video recorders, camcorders, etc. With the struggle to improve their standard of living, these things some times become necessities.
The Children’s world must come in, as there are demands for clothes, shoes, toys and other kiddy stuffs in all the Nigerian’s market regions.
The Construction sector also provides a great deal of selling opportunities in the housing, roads, and infrastructural fields. For instance, the result of the shortage of secured and standard accommodation and office premises in most Nigerian cities e.g. Abuja, Lagos and Port Harcourt, where the cost of rent is so high has added to increase the presence of slums and heavily congested areas. These are steadily becoming the mark of most of these cities. Other consequences are poor sanitary facilities like toilets and bathrooms, drainages, proper waste disposal system, good health care, etc. Majority of Nigerians cannot afford most of the available standard premises. Thus, there is need to build several standard houses, office spaces, schools, etc. Apart, millions of Nigerians in the rural areas as well are yearning for their own accommodation and other facilities. Besides, Nigerian’s market demands the construction and maintenances of hundreds of thousands of kilometers of roads. There is a growing need for other forms of infrastructure like stadium, trade centers, city halls, shopping malls, etc, in the cities. These have given birth to the high demand for building materials and equipments in all the major Nigerian’s market regions. For instance, excavators, tippers, metric tones of cement bags, aluminum products / fabrications, roofing products / services, plumbing materials / services, structural engineering services, etc, are highly demanded in all the Nigerian major market regions. These have opened a world of selling opportunities in the construction / building sector for you to explore and make real money.
The Cookery and lodging industry has its opportunities as well. For instance, a large number of hotels, restaurants, guest houses, take-away and eat-ins, catering services and fast foods organizations, even millions of households would demand Industrial and domestic kitchen wares to prepare meals for Nigerians all day through. Thus, a huge market exist for gas cookers, microwave ovens, refrigerators, deepfreezes, deep fryers, electric and normal kettles, steamers, cutleries, dishes, etc.
In the Educational sector, materials are demanded by millions of pupils and students. Thousands of schools in Nigeria need educational facilities. Childcare services, training, bookshops, libraries, etc, are needed as millions of young and old Nigerians need to acquire one form of knowledge or the other.
In the Fashion industry, millions of young Nigerian men and women in particular seek to be trendy and follow up the latest in the world. As I have discovered, they have the strong desire to look good at all the times. Most of them are the university students, housewives, and the working class men and women. As a result, there is a huge demand for bags, clothes, cosmetics, jewelries, shoes, eyeglasses, etc. Nigerian cities and towns would continuously demand for barbershops, hair salons, modeling agencies, beauticians / beauty shops materials, perfumes, toiletries, hot tubs, spas, saunas, etc. When festivals in Nigeria is brought in, one would come to appreciate the huge selling opportunities there exist almost more than any other time. The whole festivals in Nigeria take some period of preparation and such things that would open doors for traveling businesses, money transfer businesses, tourism, hotel and accommodation, Insurance services, restaurants businesses, etc, in the concerned areas. There are the Argungun fishing festival (a heavily celebrated festival attended by thousands of visitors) in the northern region especially the Kebbi market region. We have the Dobar festivals in the northern part of Nigeria, enjoyed by millions of Nigerians. There are the Egungun masquerades in the Yoruba lands, which attract a lot of attention. The eastern market regions have many festive periods as well which include the Ekpo, Ekong, Abang, Epke, etc, in the Akwa Ibom and the Cross-river market regions. There are new yam festivals, Ogbolo festival, series of fishing festivals, etc, in the Bayelsa, Rivers, Delta, Edo and other market regions along the river line.
Besides, millions of Nigerians in the cities and rural areas regularly need good foods and beverages. Manufacturers of sugar, flour, milk, breweries, distillers of spirits, wines, soft drinks, etc, are highly needed.
Also, governmental policies, restructurings / reformations and market liberations have triggered vicious competition in most sectors like the aviation, banking, telecommunications, oil and gas, the rapidly booming commercial and industrial environments of the major cities of the Nigerian’s market. The economic opportunities therein have stimulated more large flows of rural dwellers to urban areas. Millions of Nigerians would need the services of tailors, writers, carpenters, shoe menders, transporters, and so many other services providers.
In the Health care sector, hospitals need drugs, equipments, and other medical materials.
Besides, millions of Nigerians need good standard of living and would work hard to improve their lives. In millions of homes in Nigeria there are growing needs for Household wares like rugs, lamps, curtains, novelties, interior decorations, furniture, etc.
An evaluation of the Internet field will reveal that Nigerians would highly welcome website seeking affiliations, Internet marketing, hosting, web designing plans and facilities that would empower them to sell their goods or services online and receive payments, which would be forwarded through their local banks in Nigeria. Millions of Nigerians would like to work at home with the help of the Internet facilities. Corporations will need software on customers relations management (CRM), Auditing, and others that would help in their web based functions. Besides, cyber café services would be highly patronized by millions of Nigerians in all the major market regions.
The IT/ICT yield wonderful selling opportunities for you to exploit. For instance, Nigerian cities keep seeking for industrial standards and hundreds of thousands of offices need office equipments/facilities to keep their businesses going smoothly. Besides, millions of Nigerians from all fields of works need some of these office equipments for personal uses. They need to communicate with business associates, loved ones, family members, friends, colleges, and so forth. All these have given rise to the demand for computers, laptops and accessories, telephones and accessories, projectors, printers, Photostatting machines, security equipments and accessories, state-of-the-arts office furniture, satellite equipments, business centers, interior decorations, etc, in all the market regions of Nigeria.
The millions of Leisure- loving Nigerians who sit to play games, enjoy stories, etc, need more fascinating infrastructure like the Amusement Park, zoos, etc, that can keep them trilled and entertained. In addition, there is frequent demand for party equipments, services, tent renting, storage facilities, etc.
In the Manufacturing sector, there are thousands of manufacturers in Nigeria, who are enjoying the dividends of competing in the Nigerian economy. They would need to sustain their competitiveness by buying equipments, chemicals and some other materials abroad.
In the Movie industry, millions of Nigerians enjoy the Nigerian home videos and movies from other parts of the world. The Nigerian house of movies the Nollywood have cut an impressive edge for itself in the industry through its achievements and determination to grow further to world’s standards. In addition, in the music industry, the Pman and some recording companies like the Kennis Records have successfully stirred the Nigerian’s musical floors to the world’s spotlight. Some Nigerian artistes are beginning to be recognized and nominated and even win big awards, like the Mtv base musical awards. Tens of thousands of young talented Nigerians are eager to sing and act and become stars. Their favorite entertainers all the same would trill millions of Nigerians who may forgo these ambitions. Besides, Nigerians love music. They listen to hip-hop, high life, Juju, Afro beats, Reggae, etc. The Nigerian movie and musical industries are deeply yearning for development, especially technologically. These open a large door for the sales of musical instruments, empty CD’s, recording equipments and studios, good movie cameras, movie facilities, training facilities, DVD’s, Hifis, home theaters, musical sets, games, TV’s, etc.
Apart from the above, let us look from another perspective the opportunities that emerge from some local industries now in Nigeria.
Some major opportunities from local industries include:
The full processing and exportation of cassava / products, which include presently available one of Nigerians most stable food - the Garri, palm oil, palm kernel, maize, etc, which are grown and found in large quantity in Akwa Ibom and some southern market regions of the Nigerian’s market.
The mining and exportation of coal that has a large deposit in Enugu.
The cultivation and exportation of kolanuts and cocoa presently grown by the western market region like Oyo.
The cultivation and exportation of cotton, groundnuts, sorghum, sugarcane, carrots, ginger, cabbage, lettuce, onions, potatoes, pineapples, millet, and spinach presently grown in large quantity in most parts of the northern regions.
The participation in snail farming that is guaranteed to generate millions of Dollars.
The planting, tapping and processing of finished rubber products presently engaged in by your target customers from the Akwa Ibom, Cross Rivers, Edo, and some other costal market regions.
The planting, processing and packaging of the spices that can be found in most parts of the Nigerian’s market e.g. tea and coffee grown in the northern region, other spices from Abia, Akwa Ibom, Anambra, Delta, Edo and other parts of the eastern part of the Nigerian’s market.
The mining and processing of bitumen, fluorite, gold, iron, lead, limestone, manganese, salt, tantalite, tin, uranium, zinc, etc, that are spread all over the Nigerian’s market.
From analyses of the entire points above, you would agree that Nigerians need thousands of more hospitals and many existing ones need improvement, equipments, and medical materials.
Tens of thousands of companies would need office equipments and related materials, etc.
Millions of consumers would regularly need food items and beverages.
Hundreds of institutions and a number of sectors would need services.
Millions of end users would need automobiles, computers, etc.
Millions of traders, dealers, agents, companies and millions of individuals would need the services of accounting/auditing firms, and software.
Hundreds of thousands of business outlets and millions of entrepreneurs would need advertising agencies, tools, software, web links, etc, marketing firms, marketing software, e-marketing tools, e-books, etc, barristers and legal practitioners, warehousing, etc.
Again, from any aspect you may look at it, there exist millions of vacuums to be filled and Nigerian’s is a confirmed huge, dynamic, ‘hot-ready-to-buy’, lucrative market front that you’d need to enter, get customers, make hit sales and secure an amazing financial strength.
Meanwhile, let me bring one Nigerian saying which affirm that one cannot sit down at home, and know exactly what’s going on in the market. However, in this era, one can use technologically assisted gadgets (your computer, telephone, opportunities as provided here, etc.), to monitor and somehow be there in the physical Nigerian’s market.
So, as we have previously established, a need emerges for you to look into the major market regions, know how to enter, what products / services to sell and where in particularly your offers (goods or services) would be needed most and interest grown, and ascertain what might happen in the physical Nigerian’s market prior entry.
The above has necessitated us to bring in the main Nigerian’s market regions for selection as segments to start selling or gather needed selling enhancing information. This is the second part we would need to build our sought after intelligence base on.
Let’s now gain access to, list out and consider some of these presently available practical, hot selling locations that await you in the Major Nigerian’s market regions.
Step 2
Identify hot selling locations in Nigeria
This step requires you to get into the floor of the Nigerian’s market, look for, and list those prominent locations that have the activities that would lead to the need of your goods or services.
Note that the entire major markets in Nigeria especially the capital cities or main towns would need the following regular items from you: Automobiles / parts, building materials / equipments, Bicycles/parts, Chemicals, (for manufacturing of paints, plastics, food processing, etc) Children’s stuffs (cloths, shoes, toys, Clothes), Computers and accessories, Cosmetics, drugs, Electronics/accessories, Educational materials and equipments. Also, farming equipments, and parts, fast foods/beverages, household wares (Lamps, Rugs, Interior deco materials etc.) would be highly needed.
Others include Jewelries, Kitchenwares (Deep fryers, freezes, Kettles, microwave ovens, refrigerators Toasters, etc.), motor bikes/parts, other machineries/Equipments, power plants, textiles, etc.
The following services would flourish in all the major market locations listed bellow. These are, the Aviation services (travel agencies, etc.), Banking services, Beauticians, catering services, hotel/restaurant services, clearing/shipping services, Construction, courier services, insurance policies, internet based businesses, (affiliate programs, e-books, e-marketing programs, make money at home plans, soft wares, web site hosting, and designing packages, etc.), saloon outfits, barbing and Medical services.
Others include, repairs services for automobiles, electronics, equipments, machineries, etc.), transportation businesses, waste management services disposals/ recycling services, consultancy, etc.), Weaving, etc
Apart from the above goods or services, some particularly locations need special items and these are listed under these locations.
This makes it an all-important step for you to carry out and build your strong Nigerian customers getting intelligence, base on.
Just before then, in making this venture effective, get the map of Nigeria from the following links:
http://geography.about.com/gi/dynamic/offsite.htm?site=http://www.m%2Dw.com/cgi%2Dbin/nytmaps.pl%3Fnigeria
http://www.travelportal.info/africa/nigeria/maps
http://www.izf.net/upload/Documentation/Cartes/supercartes/nigeria.png
Therefore, discover the vastly spread and hottest ready available selling locations in Nigeria.
Super selling locations in Nigerian’s market regions
Abia
Umuahia is the capital of the industrialized Igbo market region.
They are Igbos, mostly Christians, from the Eastern part of the Nigerian’s market.
From Umuahia board vehicles to the other parts of the region.
Presently, Abia has 17 local government areas, to present offers. They speak one native language.
Aim at getting customers from the local companies, traders, government areas, and institutions like the Abia State University and the Abia State Polytechnic.
Besides, there are other market locations where you can get customers from, e.g. the Aba Main Market, which is known for its might in local industries (like shoe making, bags making, clothes sewing, packaging, etc.)
There is the Ariaria International Market, known for its full stock of all sorts of locally made items and imported products (vehicles, building materials, textiles, electronics, spare parts, etc). Customers from all parts of the country come to buy and resell in this market. A large target number of buyers can be reached from this market.
There is the Nnewi Market, a heaven of automobile spare parts and a ready market for your auto parts.
The New Market in Aba also, is host to hundreds of thousands of goods (used clothes, bags, shoes, household, and kitchenwares, electronic, parts, etc.) You can also reach many resellers here.
Further, get resellers from the Eke Onunwa Market in Douglas road by Saint Paul Owerri where they sell general categories of products.
Asnnetu or the Oloeji School Road Market is a big base for automobile spare parts.
In Cemetery Market and Ezuku Market, large provisions market is located.
In Saint Michael and Uriehabien, there are big electronic markets too.
Some other markets are located in the following locations: Arochuku, Bende and Ohafia.
People are so occupied in the Abia market region that like in other parts of the Nigerian’s market, almost all services one can think of that would help business activities grow will indeed flourish.
This market is heavily industrialized. It is one of the major in the eastern Nigerian’s market. Get large numbers of customers for machines and parts, Electronics, Industrial equipments and parts, Computers and accessories, textiles and materials.
In addition, internet based businesses, repairs of machines, transportation business, and other services will boom here.
Abuja
The Federal Capital Territory (F.C.T) is the center of the administrative capital of Nigeria, Abuja.
The territory has the Hausas and full of people from all over Nigeria and the world just as there are in Calabar, Kano, Lagos, Uyo, and other major Nigerian’s market regions.
There are nine native languages spoken here and Hausa dominates.
From the Nnamdi Azikiwe International Airport in the FCT, get hired vehicles to any part of the region.
There are many embassies in the region.
The Abuja region is home to as many VIP’s and such diplomatic life that you can get anywhere in the world.
If you have anything to offer about diplomatic needs, think of Abuja.
All the same, there are still many other selling opportunities in this region.
There are many companies, hotels, restaurants, motor parks, social groups, clubs, etc, to get target customers.
For instance, the University of Abuja is located in this market and is a fine target to fulfill student’s needs with offered goods or services.
Besides, foodstuffs and other domestic items are available at Zuba, Suleja markets.
Electronics, yams, cables, and other essential commodities are available at Ghanghanlad, Wuza and Iyanyan markets.
Target traders and other categories of buyers from these markets for your offers.
For instance, the Abuja’s market region would be great for the selling of Cosmetics, Handbags, jewelries, Shoes, Suits, and other items the rich would buy.
Besides, beauticians, car hire and rental services, Courier services, Hotel and restaurant businesses, Saloons, financial services, Insurance firms, and such services as will make life easier for the dwellers and visitors of this administrative market region will boom.
Adamawa
The capital city of this market region is Yola. They are among the northern Nigerian’s market. They are mainly Hausas.
From some motor parks in Yola, one can get to other parts of the region. Besides, reach anywhere from the Yola and Zaria domestic airports in Yola and Zaria respectively.
In addition, there is the Mubi Airstrip at Mubi from where one can enter the region.
They speak 58 native languages in 20 local government areas, which would serve as target selling points.
Other locations to target student / young customers are the Adawama State University and the Federal University of Technology in Yola. (www.futy.edu.ng).
Apart from the above, there are customers targeting markets located at Demsa, Fufore, Ganye, Gombi, Song, Toungo and Yola.
They would need Animal feeds, food processing equipments, fertilizers, irrigation facilities, slaughter tools, water pumps, and other items the northern Nigerian’s market would need.
Besides, any service that would enhance the activities here would boom.
Akwa Ibom
Uyo is the capital of this oil-rich and peaceful market region and is one of your major selling points for almost all categories of goods or services.
They are mostly the Ibibios, Anangs and Ikonos.
In addition, they are members of the South- South Niger Delta region of Nigeria and are mostly Christians.
If there were a place to target selling from, I would highly recommend the Akwa Ibom market region.
Presently, the Akwa Ibom market has about 20 languages spoken in 31 local government areas, which also are great target markets for your offers.
The major languages are the Anang, Ibibio similar to the Efik language, and Oron.
Get into other Akwa Ibom parts from the Calabar International Airport or from the motor parks in Uyo.
Akwa Ibom has one airstrip at Eket used by ExxonMobil.
There are many other institutions, companies, villages, community groups, etc, to get target your customers.
For Instance, get young buyers / users for related products and services at the University of Uyo (www.uniuyo.edu.ng), a hot selling point.
Oil activities make Eket a very hot market for many of offers.
Exxonmobil’s presence extends from Eket to Ibrono, making this market region a great selling location.
For instance, from Eket, vehicles would take a person to Udua Ibrono, (Ibrono’s Market) where there is a very large fish market. Tents are constructed and anglers and women live in these tents and run their fishing businesses. These offer a great market for fishing equipments, tents, etc.
Besides Eket and Iboron, many standby buyers live in Ikot Abasi, where the Nigerian largest aluminum company is, and where there are fish and related activities. Sell in Itu where a lot of fishing activities also going on, sell in Itam , Ukam, Udua Awan, Aditaga Udo ebok in Obokakara local government area, and Udua Nzeit markets where there is palm oil.
There is hot demand for oil milling equipments, palm kernel crackers, shaft separators, agric palm seeds, storages facilities, etc, in the above areas.
Some other outstanding target markets to sell are sited at the following towns: Abak, Epe-Atani, Essien- Udim, Etia Ekpo, Etinam, Ibeno, Ibesikpo Asutani, Ibiono Ibon, Ika, Ikono, Ikobo Ikono, Ikot Abasi, Ikot Epene, Itu, Mkpat- Enin, Nsit Ibou, Nsit- Ubium, obot Akara, Onan, Orikanam, Ukanafun and Uran.
Get more facts about the region from www.akwaibomstate.com.
This market will embrace educational materials, oil milling equipments and parts, fishing equipments and materials, gray fish grinding machines and parts, and related services.
Anambra
Awka is the capital city of this market region, which has 21 local government areas for you to target selling.
They are mostly Christians and live in Southeast Nigeria.
They have three native languages in the region.
Arrive into the market through some Awka motor parks and get to other parts of the market from there.
One point to reach your target buyers e.g. students is the Nnamdi Azikiwe University (www.nauniedu.ng) located in the market at Awka.
Onisha is one of Nigerian’s largest market, full of building materials, textiles, drugs, computers, electronics, etc, and serves as a great contact for interested agents, traders, and ready resellers for your offers.
Other markets are located at the following locations: Awka, Ori Ihiala and Nnewi.
Automobiles parts, Building materials, Computers, Electronics, and textiles will sell steadily in this market.
Bauchi
Bauchi has many fascinating arts and crafts items. They would welcome other goods or services that will enhance their activities.
They are mostly Muslims from the northern part of Nigeria and are Hausas.
There are 20 local government areas and about 60 native languages spoken in the market, which represent the kind of culture you will get.
Bauchi, the capital city is a major selling location of the market region.
Get into other parts of the market from commercial vehicles’ parks in Bauchi.
Besides, interested persons can get into the market from the Bauchi domestic airport. In addition, the Azara Airstrip in Azara can be later used.
Target university students at the Abubakar Tafawa Belewa University and other institutions in the market.
Some of the major markets in Bauchi, to target customer are located at Atas, Gudau, Bogoro, Darazo, Dass, Gamawa Naigi, Shira Tafawa Belewa,toro, Warji and Zaki.
Get more facts about the market from www.Bauchi-state.com.
The market is very rich in games, hides, and skins.
Animal feeds, fertilizers, water irrigation facilities, and related services would flourish here.
Besides, Tourism and related services will be very promising.
Bayelsa
Bayelsa, has great selling opportunities in most parts of the region and fine investment openings in the oil industry.
They are the Ijaws, and are from the South-South Niger Delta region of Nigeria.
They are mostly Christians.
Yenagoa is the capital city of this other oil rich region.
There are nine local government areas with 10 native languages spoken.
Which market can you target your customers in Bayelsa? You have the Yenegoa Market full of all sorts of items where you can get hot ready customers.
From Yenegoa take a boat to Akamagboko Market, where the large locally distilled gin in the market will be amazing. In addition, get fish, plantain, garri, fufu, and other foodstuffs there, another market point you can target customers.
We have the Ogbea Market where many items can be sold.
Enter the Diebu Market in Towon Brass and discover a lot of marine foods and tourism atmosphere enjoyed by most oil workers in the nearby oil terminals. The market is a place to explore and sell your relevant goods or services.
We even have the Amasome village super market, where many electronics and other imported items are sold and they can buy from you.
Get the fruits garden market at the end of Okija street where many fruits are available in large quantity. This is another place where you can get target customers.
Other important markets are situated at Ekeremor, Ogbia and Sagbama.
Boats, boats engines, and parts, fishing equipments and parts, boat transportation business and such activities will blossom in this market.
Benue
Benue is a very rich cultural region.
They are part of the Middlebelt Nigerians and are partly Muslims and Christians.
There are 14 native languages and 22 local government areas in this market.
Makurdi is the capital city of the market.
Get into other parts of the market from Makurdi.
There is a military airport at Makurdi.
Benue has deposits of limestone.
Target student buyers at the Federal University of Agriculture Markudi (www.fuau.edu.ng).
Benue has some markets located at Ado, Agati, Apa Buruku, Gboko, Guma, Ala, Logo, makurdi, Obi Ohimimi, Oju, Tarka and Ukum.
They are rich in limestone.
Cement manufacturing and related equipments will sell fast in this market.
Tourism and surrounding activities will gain conducive grounds here.
Borno
The culturally intense and historically rich Borno’s market has 27 local government areas and 28 languages.
They are Hausas, from the northern part of the Nigerian’s market, and are mostly Muslims.
Enter other parts of this northern market region from motor parks in Maiduguri the capital city or from the Maiduguri International Airport. In addition, there is an active airstrip at Bida.
Borno’s people engage mostly in animal husbandry, tie, and dye activities, leather works and local trading.
There are corporate and other commercial activities mostly in the capital and major cities.
The University of Maiduguri (www.unimaid.edu.ng) is a place to reach some students.
Get to the custom or enter the Baga Market and find onions in bags.
In addition, the market has smoked catfish in large quantity.
In Casua Shanu Market, has cows, goats, and sheep.
Monday Market is a big one where to get electronics, household wares, building materials, and other items. There are streets named after some tribes in Nigeria. The market enjoys a heavy flow of customers from all parts of Nigeria. Monday is a very busy market.
The University of Maduguri Center gate market has a good stock of upholsteries, chairs and other furniture, etc. Here you can sell related items.
In Bama local government, there is a large quantity of sugar cane, carrot, tomatoes, cabbage, etc. Besides, Madagali, is a big home of sugar cane.
Ngoruashua and Muna markets sell groundnuts, beans, onions, cows, sheep, and goats
Other markets can be found at Abadan, Askira/Uba, Bayo, Biu, Chibok, Damboa, Guoza, Hawul, Kaga, Kurawu, Mafa and Magumeri.
There are thousands of target customers in the above market location.
You can gather more facts about Borno market region from www.borno-state.com.
They are hot ready market for Animal’s items, Tourism, and related services.
Cross-Rivers
Calabar is the capital city of the Cross-river market region, a big tourist center in Nigeria today.
They are Efiks and are mostly Christians from the Niger Delta South-South region.
Like other Nigerian’s markets too, get into the Cross-rivers market from any other commercialized part of Nigeria that is eastern bound and from Calabar get into other parts of the market.
Calabar has a busy seaport from where to enter the market region.
The Magaret Ekpo International Airport provides for air transportation need.
Also in Bebi are the Bebi Airstrip and the Obudu Cattle Ranch Airstrip in Obudu.
Cross-River has about 50 languages spoken in 18 local government areas.
There is the University of Calabar (www.unical.edu.ng ) and quite a number of schools to target students / young customers. Companies, social groups, car parts, and villages form another locations and sources to get customers.
Besides, get customers from other target markets in the region.
For instance, we have the junction market in Abapka, where there is plenty of Garri, Palm oil, Yam, rice, etc. There is the Adegum where there are Okras in commercial quantity. In the Akampkpa Market, there is palm oil in large quantity. In the Etim Edem Market in Calabar, there are stocks of clothes, electronics, and other materials.
It is a great market to get target electronic and other customers.
Akomita Market has palm oil, gin, meat, and cassava in commercial quantity. Obudu and Ikom towns are homes for the “four-corner” market, the place of plantain, bananas, cocoa beans, cocoyam, and palm kernel. There is the Obanigu or the Otanga markets in Ogoja the home of honey, the Tinapa Calabar, the promising African premier business resort. Here, the sales of electronics, textiles, foods, automobiles, cosmetics, toys, books, computers, etc, will indeed flourish.
Some other markets to target are located at Abi, Blasé, Boki, Etung, Obubra, Obudu, Yala and Yarkurr.
Get more facts about the Cross-rivers market from www.crosssriverstates.com.
Film making equipments and parts, cameras, Hotels and restaurants businesses, and Tourism will be very healthy in this very hospitable market.
Delta
Asaba is its capital city of this oil-rich market place.
It is in the Niger delta region of Nigeria and the natives are mostly Christians.
You can arrive at Asaba and get vehicles into the city. Get into the market by air through the Warri Domestic Airport or the Escravos Airstrip in Warri Escravos.